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I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More




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Where to Start:Most novice marketers have definite fixed ideas about... Read More
Benefits, that's what!Whether you're selling in print or in person,... Read More
Business card size works well for invitations to special events.What... Read More
As a professional service provider, you're paid for what you... Read More
Breaking into the international marketplace can catapult a company into... Read More
Many small and home based businesses know they need to... Read More
Differentiation, niche marketing, and positioning. These and other related business... Read More
An international hair-cutting chain opened a new store directly across... Read More
You've enlisted some of the traditional marketing methods to sell... Read More
Many artists create art but when it comes to marketing... Read More
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Whether it is for is a real estate listing, a... Read More
I have been designing Yellow Page ads for the past... Read More
Marketing calendars are used by many businesses to help keep... Read More
Want a simple, low-cost way to boost your sales? Just... Read More
Alright you've got yourself a nice website with a great... Read More
Preparing a Marketing Plan for your product or service is... Read More
I believe that small business marketing and selling follows a... Read More
At the very heart of any successful marketing strategy is... Read More
THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More
Some years ago, a prominent Australian hi-tech company... Read More
What do the following things have in common: brushing your... Read More
As a small business owner, you must always explore creative... Read More
First I want to welcome you to part two of... Read More
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Your market is not everybody, as so many small businesses... Read More
Here are some questions to get your thoughts and cash... Read More
Who would have thought that a three month newbie and... Read More
Last time we discussed how online coupons and promotion codes... Read More
It was a real eye-opener to hear the perceptions people... Read More
How many Hispanic people live in the US currently. Well... Read More
Thirty percent of all the drinkable water that runs between... Read More
This past weekend I received a disturbing message from a... Read More
Have you ever chosen to pay attention to someone just... Read More
This article is meant to be a brief review and... Read More
YES-- it is true that Networking is an art that... Read More
Before you create your postcard, do a little planning. Ask... Read More
"When I walked into the grocery store last Saturday, I... Read More
Joint venture marketing is a lucrative way of leveraging the... Read More
There are many different ways to increase your traffic on... Read More
Every January, trade publications put out a list... Read More
1. Make copies of your web site in many different... Read More
When you take a piece of gold to a pawn... Read More
One very powerful and cost-effective marketing strategy is to study... Read More
As the owner of a creative services boutique - I... Read More
It's where your employees are in a 'special place' when... Read More
This is an excellent way to grow your business using... Read More
The point is what you give to another you give... Read More
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