In Sickness And In Health

I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More

Marketing on a Budget

A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More

10 Powerful Marketing Tips

1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More

Customer Lifetime Value - The Key To Maximizing Your Profits!

The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More

Write Articles WITHOUT Writing!

Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More

Five Mistakes Absolutely Guaranteed to Drive Away Your Best Clients

We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More

Turning The Casual Scanner Into A Buyer

The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More

Direct Mail

Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is Ł600... Read More

Top 10 Marketing Pitfalls

Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More

What Does It REALLY Take to Be Making 6-Figures as a Service Professional?

Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More

In The News:


New York Times (blog)

Nine Small Businesses Get Marketing Makeovers
New York Times (blog)
Think “Big Brother” meets “Intervention” (only with marketing experts). OK, maybe that's a stretch. None of the nine small-business-owner participants get ...

and more »

Indiantelevision.com

Disney hires new marketing guru for "Pirates 4"
Reuters
By Kim Masters LOS ANGELES (Hollywood Reporter) - Disney has taken the unusual step of bringing in a consultant to handle the marketing of its fourth ...
Disney hires new marketing guru for 'Pirates 4'Hollywood Reporter
THR: Disney Studios Marketing Doesn't Do 'The Coolest Job Ever;' Brings In ...Stitch Kingdom (blog)

all 7 news articles »

Responsys Unveils Responsys Interact 2011, Spotlights the New School of Marketing
MarketWatch (press release)
The conference, centered around the theme "The New School of Marketing," is poised to be an influential event for interactive and relationship marketers. ...

and more »

BG Medicine's Losses Mount As It Negotiates FDA Marketing Approval
Wall Street Journal
The FDA could grant full marketing approval or, if it decides BG's test isn't as effective as tests currently available, it could require the company to ...

and more »

Welch's Continues Momentum as Gillette Veteran is Appointed to Chief Marketing ...
MarketWatch (press release)
In his position at Gillette, Wohl lead product development, innovation, new product launches and marketing communications for a number of brands including ...

and more »

BioNeutral Appoints Wahlrich Group LLC as Its Marketing Agency
MarketWatch (press release)
Headquartered in New York City, Wahlrich Group, LLC. is one of the leading full service in-store marketing agency providing brand communication, ...

and more »

BRAVADA Begins its North American Online Affiliate Marketing Program for ...
MarketWatch (press release)
BravadaWomen.com) (Pink Sheets:MFLI) announced today that it has began its North American online affiliate marketing program for its full line of women's ...

and more »

Telegraph.co.uk

Google balls logo: Hidden message or are Google dots just clever marketing?
New York Daily News
The Google dots, or Google balls, has turned the Internet upside down today as blogger try to unravel the Google logo's hidden message. ...
Google Logo Changes As You TypeSearch Engine Land (blog)

all 591 news articles »

Town Hall

US Digital River acquires Journey Education Marketing
TMCnet
Journey Education Marketing manages numerous online stores that sell books, backpacks as well as education-related software and hardware products.
Digital River buys Journey Education MarketingThe Associated Press
Digital River Acquires Journey Education MarketingMarketWatch (press release)
Digital River Acquires Journey Education Marketing - Quick FactsRTT News
Barron's (blog)
all 81 news articles »

Saucony(R) Appoints Chris Lindner as Senior Vice President/Chief Marketing Officer
MarketWatch (press release)
With his passion and expertise, Chris is positioned to drive a focused and inspired marketing offense across all of our global platforms. ...

and more »
Google News
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Next »

Direct Mail - Dont Assume, Just Test and Track

Where to Start:Most novice marketers have definite fixed ideas about... Read More

What Are People Buying Online?

Benefits, that's what!Whether you're selling in print or in person,... Read More

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Your Secret Marketing Weapon

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Sage Advice from a Marketing Expert!

An international hair-cutting chain opened a new store directly across... Read More

Creative Marketing: Just Your Style

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Trade Show Exhibit Booth ? 7 Tips to Improve Yours

Once you have decided to participate in a trade show,... Read More

Supply And Demand And Marketing

According to Dough McCormick, Chariman and CEO of iVillage, Inc,... Read More

The Power of because...

"Do it!", "Do it now!", or "Do it because..."Which of... Read More

Where to Find Cheap Brochure Printing

Whether it is for is a real estate listing, a... Read More

Beware of Magazine Style Yellow Pages Ad Design.

I have been designing Yellow Page ads for the past... Read More

What You Need in Your Marketing Calendar

Marketing calendars are used by many businesses to help keep... Read More

Uncover Your Hidden Markets

Want a simple, low-cost way to boost your sales? Just... Read More

10 Simple Ways to Boost Your Sales IMMIDIATELY!

Alright you've got yourself a nice website with a great... Read More

Four Essential Marketing Plan Components

Preparing a Marketing Plan for your product or service is... Read More

Mastering the ABCDs of Small Business Marketing & Selling

I believe that small business marketing and selling follows a... Read More

Does The Market Really Want It?

At the very heart of any successful marketing strategy is... Read More

Shopping Comes Back To The Community

THE GREAT BRITISH TRADITION OF STREET MARKETS IS UPHELD AT... Read More

Time for Marketers to Clean Up Their Act!

Some years ago, a prominent Australian hi-tech company... Read More

Like Brushing Your Teeth

What do the following things have in common: brushing your... Read More

Getting the Maximum Marketing Mileage Out of Your Nametag

As a small business owner, you must always explore creative... Read More