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Top 10 Business E-Mail Basics

When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are... Read More

The Benefits of Interactive Online Characters

This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Bring Social Intelligence to Online... Read More

Are You Backing Up Your BIGGEST Asset?

Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire... Read More

What is Gmail?

Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email... Read More

Lost: 200 emails gone missing. Last seen on the 25.10.2003

Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted... Read More

9 Tips To Help You Write More Powerful Emails

1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to... Read More

Tips to Bounce-Proof Your Email List

Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers,... Read More

Tips to Build Your Email Address Database

WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer... Read More

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?

Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery... Read More

What?s the Value of an E-mail Address?

Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.... Read More

In The News:

Latest Loopfuse OneView Release Features Complete Redesign of Email Marketing
PR Web (press release)
Based on market leadership, continuous technological innovation and client feeback, OneView version 3.27 features a completely re-designed Email Marketing ...

and more »

Metrics Marketing Group Offers Best-In-Class Email Marketing Solutions that ...
PR Web (press release)
Hower has over 15 years experience in online direct marketing and specializes in providing strategic email marketing solutions using the ExactTarget ...

and more »

Contactology Releases New Email Marketing Tool for Publishers and News Media
PR Web (press release)
Contactology, a provider of email marketing software and online survey technologies, announced today the successful implementation of its Recurring Sender ...

Singapore Email Marketing Company to offer Email Blast Services from just S$88
VEE 2
Xirlynx Innovations, one of Singapore's premier email marketing company specializing in EDM design, email blast and email campaign tracking services, ...

and more »

Transactional Emails That Include Cross-Sell Items Have 20 Percent Higher ...
SYS-CON Media (press release) (blog)
8 /PRNewswire/ -- Experian Marketing Services, a global marketing leader and provider of email marketing and customer intelligence technologies, ...
Transactional Emails That Include Cross-Sell Items Have 20 Percent Higher ...SunHerald.com (press release)

all 6 news articles »

Marketing Week
Consumers increasingly engaging with marketing initiatives
Equimedia Marketing News
A study conducted by Lightspeed Research on behalf of e-Dialog recently found that email marketing readers are more likely to make purchases both on and ...
1.5 million more people “responding to marketing”mad.co.uk
Consumers 'show more interest in marketing communications'PFJ Media Recruitment Agency (blog)

all 5 news articles »

Client feedback key to success of email marketing campaigns
Equimedia Marketing News
Email marketers must engage with consumers in order to enhance the effectiveness of their campaigns, it has been suggested. In a blog for Media Post, ...

B2C Marketing Insider (blog)
3 Easy Ways To Rise To The Top Of The Email Mosh Pit
B2C Marketing Insider (blog)
There are dozens of ways to improve your email marketing…this is just the tip of the iceberg. When you combine these tips with learning how to write better ...

ExactTarget Releases Briefing on Ways to Create More Effective Online Campaigns
TMC Net
Sep 08, 2010 (Close-Up Media via COMTEX) -- Global email marketing and interactive marketing provider ExactTarget said it has released a new executive ...

and more »

Mass High Tech
OfferPop social marketing software capitalizes on Facebook, Twitter
Mass High Tech
The company is looking to tap into the email marketing industry, which Bonde estimates is worth $1.4 billion. The company currently has 15 paying customers ...

Google News

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