Sell More Books With an E-mail Newsletter

NOTE: Because many words in this article are likely to trigger sp^m filters, we've disguised them with symbols (e.g. sp^m). This will ensure a higher delivery rate if you use this article in your e-zine. If you're selling your book online, you're practically guaranteed to increase sales by publishing an... Read More

Buzz-Based Book Marketing

Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Actually, non-bookstore channels have been a big part of book sales for decades-at least since people like Joe Karbo ("The Lazy Man's Way to Riches") back in the... Read More

Sell Your Book At Book Fairs, Festivals & Trade Shows

Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. In fact, rent a corner at various... Read More

Sell Your Book with Pennies

Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. When readers need your info (non-fiction) or entertainment (fiction), they will trade the jar for your book, but only if... Read More

Increase Book Sales: When a Book is No Longer Just a Book for Sale

Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had... Read More

Seven Really Truly Unique Ways to Sell More Books

These marketing tips aren't for the weak at heart. Use discretion and know where the ego and self-promotion boundary stands for you. 1. Use a fold over business card. Place your book information inside the fold. The title on the bottom side of the fold so it is seen first... Read More

Top Ten Ways to Promote Your Books Through Flyers

A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. 1. Include a colored picture of your front cover. People want to see what your book... Read More

Make your Book Stand Out From the Crowd: Know your Audience

Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for... Read More

Sell More Books With Your Sparkling Introduction

Why write an introduction? Nobody reads it anyway. Up until now, this opinion has had clout. But now, with a shorter introduction of one to two pages, and through the five essentials below, your introduction will become the fourth sales tool for your book. When people read your clear, concise... Read More

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need?... Read More

In The News:


Trafford Publishing's Book Marketing Services for September Offer Increased ...
PR Urgent
With three high-profile media marketing opportunities, self published authors can customize their book marketing services for promotional clout. ...


Digital River buys Journey Education Marketing
The Associated Press
MINNEAPOLIS — Digital River Inc. on Tuesday said that it has bought online software and book retailer Journey Education Marketing Inc. for an undisclosed ...

and more »

Wired News

In "Zero History," William Gibson gets inside the military-fashion PR complex
io9
The problem is that he usually wants to take brilliant if obscure works of art and turn them into car commercials or guerrilla marketing strategies. ...
William Gibson On the Future of Publishing: Made to Order BooksWall Street Journal (blog)
William Gibson on His New Novel, 'Zero History' and the Dangers of Writing ...Wall Street Journal (blog)
William GibsonA.V. Club Chicago
Wired News -Big Issue in Scotland
all 13 news articles »

Christian Science Monitor

How Gwyneth Paltrow helped a cookbook find its groove
Christian Science Monitor
I had, and paid for, a big book launch party. Supporting any product or business with marketing is a full-time job. After the initial launch, I reached out ...

and more »

Larry Ellison 'has just recruited a general from the enemy,' analyst says
MarketWatch
He noted that Hurd will be taking on Phillips' role, which was largely focused on "sales and marketing but not finance and operations. ...

and more »

Our Hula Hoop President
FOXNews
Looked at through the marketing lens, the classic fad pattern is easy to see. 1) Sudden and unjustifiable adulation and excitement for the product and the ...

and more »

SYS-CON Media (press release) (blog)

Win Copies of Scott Stratten's “UnMarketing: Stop Marketing. Start Engaging”
Marketing Pilgrim (blog)
Instead, he's known as the “UnMarketer” and his book UnMarketing: Stop Marketing. Start Engaging, just hit bookstores today. I had the pleasure of seeing ...
Un-MarketingSYS-CON Media (press release) (blog)

all 2 news articles »

Sydney Morning Herald

Top five iPad rivals
Sydney Morning Herald
I agree with Patvey that Apple has a genius marketing team and that's how they sell. Apple will eventually come back to the pack particularly when Jobs ...

and more »

Telegraph.co.uk (blog)

Hawking book explains creation of universe minus God
USA Today
"Some people criticize this as using God as a marketing technique. There is some validity to that view, but also some unfairness," Fahy adds. ...
Stephen Hawking's Not-God Conclusion & the Religious ResponseBeliefnet.com (blog)

all 179 news articles »

Herald Scotland

Kindle wins e-reader battle versus iPad: survey
International Business Times
According to the survey, Amazon was seen as the likely victor in an e-book marketing battle with Apple - though by a very small 2 percent margin. ...
In a Straight e-reader Fight, Kindle Beats the iPadMarketwire (press release)

all 41 news articles »
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