Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying... Read More

Why Most Advertisements Stink!

Question: What do you think the most important part of any ad is? Your company name? Your telephone number? Your offer? Look at your own advertising. What stands out? What is in the largest print? If it's your company name or logo hold out your wrist so I can whack... Read More

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first... Read More

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn £27 GBP each time". Depending on which side of the fence you are, this product is either God's gift to freebies... Read More

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc. Why is that? Because they know that these individual statistics all add up to the bottom line. The final score.... Read More

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures... Read More

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business? Have you ever employed door-to-door sales techniques to increase your brand awareness? Have you ever had to walk mile-after-mile repeating the sales pitch, over and over? Have you ever had to stand outside of an arena event and pass... Read More

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.This article assumes that the reader knows what a banner ad looks like, but... Read More

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.Is it because they feel bad? Is it because they are cheaper? Or is it because they see the level of creative talent... Read More

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things: 1 - Traffic in Chicago is much worse than the allegedly bad traffic in Atlanta where I live. We left the hotel downtown at 3 p.m. and were... Read More

In The News:


Radio World

Advertising Market On The (Slow) Rise
Forbes (blog)
According to an SNL Kagan report, the US advertising market is expected to grow 2.8% in 2010 to a total $210.5 billion. ...
Advertising spending up in 2010Philadelphia Business Journal (blog)
US ad spending improves, but not for newspapersBusinessWeek
SNL Kagan Predicts Further US Ad Market GrowthFMQB
Radio Ink -DailyFinance -PR Web (press release)
all 31 news articles »

AFP

2Q Newspaper Advertising Falls 5.6%, Decrease Narrows On Year
Wall Street Journal
"Despite a highly competitive environment, online-advertising growth rebounded back into double digits, while declines in traditional revenue categories ...
Newspaper Ad Spending Drops Least in 4 Years Amid Web's StrengthBusinessWeek
Newspapers: Print advertising drops, online soarsSacramento Business Journal
US newspaper ad revenue falls again, but pace slowsAFP
Radio Ink -Mediapost.com
all 33 news articles »

Rovi Launches Web Service, Adding Living Room Display Advertising Onto ...
MarketWatch (press release)
Rovi Advertising Service enables CE manufacturers, television service providers and developers to monetize their connected entertainment offerings and ...
Rovi Corp. Creates Cloud-Based Ad PlatformMediaPost Publications
Rovi Targets Ads For Internet-Connected TV DevicesMultichannel News

all 17 news articles »

DeMarrais: Truth in advertising lives
NorthJersey.com
"Companies, including public relations firms involved in online marketing, need to abide by long-held principles of truth in advertising," said Mary Engle, ...

and more »

Mobile Advertising Patent Portfolio From CVON Innovations Limited Moved to ...
MarketWatch (press release)
L) and the world's premier patent auction firm, will now offer the mobile advertising patent portfolio from CVON Innovations Limited at the upcoming Fall ...

and more »

Montgomery County Courier

Texas' White calls for tourism advertising cuts
BusinessWeek
The Democrat recently said he would ax money for such advertising as one way to save the state money. "There are certain things we ought to take a machete ...
Students should take advantage of visiting speakersTCU Daily Skiff
Tourism budget cuts in Texas' future?KGBT-TV

all 151 news articles »

Dog has its day in Thinkbox campaign for power of TV advertising
The Guardian
The spot ends with the line "Discover the power of TV advertising... Television: where brands get their breaks". Thinkbox launched its first ad campaign ...
Thinkbox launches ad campaign on TV advertisingTelecompaper (subscription)
Thinkbox launches new TV ad campaignDigital Spy

all 6 news articles »

Fast Company

Top Ten Reasons Why BP's Advertising Is a Disaster
Fast Company
CYNICAL START--In late July 2000, BP launched a massive $200 million public relations and advertising campaign, complete with full color ads in magazines, ...

and more »

Truth in advertising? Vermont officials target new syrup product
Barre Montpelier Times Argus
MONTPELIER — Officials at the Agency of Agriculture say they're worried about fake maple syrup masquerading as the real thing. ...

and more »

The Guardian

Mad Men season 4 episode 1 Public Relations review
Den Of Geek
The previous season of Matthew Weiner's 60s set Madison Avenue drama concluded with the collapse of advertising lothario Don Draper's marriage, ...
TV review: Mad Men and Bang Goes The TheoryThe Guardian
Mad Men: Not so much a TV drama as a philosophical cocktailMetro
Mad Men: the future of American film is on televisionThe Guardian

all 149 news articles »
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6 Must-Have Elements of a Powerful Brochure

Most brochures that businesses put out today end up doing... Read More

What are Text Adverts?

Not everyone is aware of what are text adverts? Text... Read More

10 Ways To Improve Your Print Ads

1) Include a coupon in your large ads. This can... Read More

Unlock The Power Of Online Groups

Yahoo Groups: I see countless marketers on shoestring budges turn... Read More

Hit Them With Benefits

More about advertising from BIG Mike McDanielIt makes no difference... Read More

Take Your Radio Ads to the Next Level

Most small businesses do not have a high powered advertising... Read More

Forgot The Ad Budget? Dont Panic!

Bob is excited about his new business. He secured funding.... Read More

The ONLY Type Of Advertising People LOVE!!

Can it be???Is there advertising that people actually love?You bet... Read More

Electronic Score Boards

Wide range of electronic Key venues around the globe has... Read More

Moving Message Display

Moving message display are designed to be installed into environments... Read More

CD Business Cards- Why Use Them?

CD Business cards are the electronic version of the now... Read More

The Art Of Fear Free Advertising

Is fear of failure an issue when you commit valuable... Read More

Advertising 101

Advertising has truly become a part of all of our... Read More

Outdoor Sign

Many business organizations that needs to disseminate late-breaking information to... Read More

Indoor LED Displays

To promote the audience, staff, customers and other people the... Read More

Ten Secrets for Getting FREE Advertising

The opportunities for getting free advertising for yourproduct or services... Read More

7 Unique Ways To Get FREE Advertising

1. Give Testimonials When you purchase a product or service... Read More

Business Ideas: 5 Uncommon Ways To Generate More Online Business

Sometimes, it is not an obvious business idea that will... Read More

Seven Ways to Waste Your Money on Yellow Pages Advertising

Each year there is a Yellow Pages arms race where... Read More

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If... Read More

Diamonds Are For Evil

The task of executing successful advertising campaigns for products made... Read More

Womentisements

The unnecessary and extensive use of female models in advertisements... Read More

Whats The Frequency?

The more things change, some say, the more things stay... Read More

Printing - How Do I Buy It?

Why should I care where I get my printed material... Read More

10 Tips to Use Giveaways Effectively

Walk around any trade or consumer show and you will... Read More